Build Something · Essays

ESSAYS

Arguments for a different kind of technology. The internet was built to keep your attention. This is the case for building something that keeps you.

One Minute a Day Is Worth at Least $50,000 a Year.

A public hypothesis about the economic value of one minute of declared human judgment each day.

Is AI actually poisoning your mind? We don’t know. Nobody does. That’s the problem this essay is about.

This is not an article you read. It’s one you answer.

Three jokes. Three guesses. Can you tell which were written by AI?

Anyone can make anything now. The making was never the hard part. Choosing was.

Same technology. Opposite intent. One of them was always the wrong one to build.

We recorded everything and remembered nothing. The feed was built to keep your attention, not your life.

The feed keeps the performance. The person is in the parts you never posted.

The data is real. The person it describes was never there. They sold the file and called it you.

Recognition advertising: the brand was never the answer. It’s the evidence the moment was real.